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Monday, May 31, 2010

WWF launches fantasy corporate social responsibility game

----By Jessica Shankleman, BusinessGreen, 28 May 2010----

Environmental charity introduces green business game to help company executives develop low-carbon business strategies

The World Wide Fund For Nature (WWF) has joined forces with financial services provider Allianz to launch an online game that allows players to slip into the role of a chief executive and work out business strategies to reduce carbon emissions while still growing the bottom line.

Players aim to identify which investments, made at a particular time, will set the course for a profitable growth in the low-carbon economy of the future.

While the game, dubbed CEO2 is an environmental alternative to the popular football managing game Championship Manager, its developers say it has more serious implications for a low-carbon future.

“Politicians and businesses are hesitant when it comes to climate change, although according to the Report on Energy and Climate Policy in Europe… Europe especially could profit from climate protection if it sets the framework for middle- and long-term reductions of greenhouse gas emissions,” said the WWF in a statement.

CEO2 shows the varying impacts of business decisions in the chemical, automobile, utility and finance industries during the next 20 years, with players' success measured according to the development of the stock price and the carbon emissions.

The game was developed and implemented by the Berlin communications agency LGM Interactive.

28 comments:

WWF Climate Social Media Group said...

Hey there just wanted to say thanks for posting this great article about our new CEO2 game. Really look forward to hearing what people think of it.
Regards Claire
www.twitter.com/WWF_Climate

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