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THE PURPOSE OF THIS BLOG IS TO SHARE INFORMATION AND PROVOKE DISCUSSIONS AROUND SOCIAL INNOVATION.
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Monday, May 31, 2010

Can CSR show us the money?

---- by Mark Lee Hunter and Luk Van Wassenhove ----

Our case study on Hayleys PLC addresses a gap in the literature on corporate social responsibility: namely, it is very hard to determine the true costs and benefits of CSR for a firm. We wanted to see not only if Hayleys -- the biggest multinational in Sri Lanka – was serious about CSR, but also how it was trying to make it work.

For INSEAD, building knowledge about CSR in practice is urgent. A big question, which has become even bigger in the current crisis, is whether business can or should create a prosperous society, as well as prosperous firms. (To put it another way, is there more to business success than shareholder value? Some 40 years after Milton Friedman said no, the debate is still wide open.) At the INSEAD Social Innovation Centre, we see a growing demand among MBAs and executives for strategies that can achieve this goal. Read more on: http://knowledge.insead.edu/social-innovation-hayleys-insead-100512.cfm

First published on INSEAD Knowledge: May 12, 2010

Last updated: May 12, 2010

MH/KC 05/10

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